Ramaswami changed the name of the Justice Party to Dravidar Kazhagam (Party of the Dravidians) from a political party to a social movement. He avoided parliamentary democracy and started his campaigns on his own. His followers who wanted politics split with him after his marriage to a very young woman and started the Dravida Munnetra Kazhagam, popularly known as the DMK. The DMK was first led by C.N. Annadurai and after him by M. Karunanidhi.[25] EVR and his dramatic anti-Brahman protests put new life into the party.The Dravidian Federation, and launched a Tamil "cultural offensive," including theatrical productions of a "reinterpreted" Ramayana-a version transposing hero and villain, in which the Sri Lankan demon king Ravana becomes a heroic "Dravidian of 'excellent character,' " and the Aryan prince Rama a conniving, "despicable character" . This and later political uses of drama capitalized on the strong literary focus among Tamils